Marketing and SMM

"Marketing and SMM”

The "Marketing and SMM" course helps students find innovative and effective strategies to develop their business. Students will learn how to determine the value of a product, how to conduct a competitive analysis, how to promote your product or brand, and the best channels to communicate with your audience

The main topics of the course:

  • The concept of value
  • Analysis of competitors
  • Promotion
  • Target audience and channels of communication with it
  • Pitches for promotion
  • Basics of SMM for business

Coaches of the course

Natalia Barbir - co-owner of "Must.Marketing Agency", specialist in branding, digital marketing, copywriter

Vira Pustovits - digital marketer, communicator, founder of the marketing studio "Butterfly studio", head of the press service of the Department of Education and Science of LOVA

Implemented by the NGO "Tech StartUp School" as part of the project "Makership, innovation and entrepreneurship in the Chervonohrad coal micro-region".

The event is funded by the German Federal Ministry of Economics and Climate Protection (BMWK) with support from the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH as part of the project "Just Transition of Coal Regions and Green Recovery of Ukraine's Energy Sector".