Open Green Platform 31 May, 2024

The additional course "Marketing and SMM" took place in Lopatyn with trainer Vira Pustovit

The additional course "Marketing and SMM" took place in Lopatyn with trainer Vira Pustovit

Using the example of one of the participants' companies, the following issues were discussed:

  • What is marketing?
  • The key components of integrated marketing
  • Target groups and what are they like?
  • The concept of value
  • Why is price not always the deciding factor in a customer's purchase decision?
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Implemented by the NGO "Tech StartUp School" as part of the project "Makership, innovation and entrepreneurship in the Chervonohrad coal micro-region".

The event is funded by the German Federal Ministry of Economics and Climate Protection (BMWK) with support from the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH as part of the project "Just Transition of Coal Regions and Green Recovery of Ukraine's Energy Sector".