How did marketing experience help create an innovative and relevant business idea?
Kateryna Verner, a winner of the Business Ideas and Startups Competition held within the framework of the "Makership, innovations and entrepreneurship in the Chervonohrad coal microregion" project, transformed her deep understanding of consumer needs and market trends into a real product. She is the creator of the SMM agency "InTrend," which offers new solutions for building a successful and competitive business in the Chervonohrad district.
By combining advanced technology with a creative approach to promotion, Kateryna developed a project that not only stands out from others but also has the potential to become a leader in the marketing services market.
My name is Kateryna and I’m 31 years old. For over five years, I have worked as a journalist and for more than three years, I’ve been developing my skills in social media marketing. During this time, I have collaborated with local businesses as well as startups from other cities. Among the projects I have successfully implemented are building the personal brand of a lawyer, developing the page of a private school and creating social media pages for businesses in the beauty and service sectors.
Entrepreneurs are increasingly turning to social media marketing specialists to attract clients and sell products or services. The SMM agency "InTrend" will help local businesses grow within the Chervonohrad community and beyond it, contributing to expanding the customer base and increasing brand recognition. Custom courses on the basics of SMM and marketing for business owners, as well as content creation courses for children and youth, will be created.
My SMM agency's clients will be able to receive the following services:
- Courses on social media advertising and marketing for youth and entrepreneurs
- Content creation courses for children
- Development of a marketing strategy (results analysis, strategy adjustment)
- Full-service social media management (Instagram, TikTok, Facebook, Telegram)
- Full-service content creation
- Event photography
- Mobile video shooting
Every business is unique, as is its audience. That’s why at "InTrend", I ensure a personalized approach for each client. Before starting, I carefully analyze the market to determine if the product or service meets the current needs of the local population.
To help startups and young businesses in the early stages of development, I am ready to offer free consultations. Free training programs will be available for the children of defenders, helping them develop their digital skills.
We wish Kateryna exciting projects and creative solutions! Her story is proof that marketing can be not only a sales tool but also a powerful driver of innovation.
